TheViral Spiral

Most shared video ads2006 - 2013

Unruly’s Viral Spiral visualizes the exponential growth of social video sharing over the past 8 years. It identifies the most shared ads from 2006-2013 and tracks the number of social video shares across mobile, tablet and desktop devices.

It charts the extent to which many advertisers are using social video to amplify their brand. Congratulations to Dove, GEICO and Evian for making it onto this year’s Viral Spiral. In the spirit of the "prankvert", one of the key trends of 2013, we’ve included a few surprises along the way. Prepare to be punked!

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But what about Kony?

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